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Green is Growing

Purchasing power can change the marketplace.....quickly. AARP Services and Focalyst performed a survey that showed a large increase in consumers choosing to buy based upon the products "green" performance. These decisions also show very high brand loyalty.

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Welcome to re:thought
Written by Web Master   
Saturday, 12 June 2004

Re:thought was created to empower businesses, corporations and industry with the ability to not only meet newly emerging environmental laws and regulations, but to find profitable ways to go far beyond that-  By providing our customers with verifiable, standardized tools, any business (regardless of size) can set an economically sustainable course that contributes to an environmentally sustainable planet for our children.  

-Paul Quick/Robert Irwin - Re:Thought co-founders...

SEEDS Logo - Product

Increasing evidence of environmental degradation (as well as societal demands) is causing America’s marketplace to become saturated with Green initiatives, products and services.  More and more, business recognizes the importance of making socially and environmentally responsible decisions.  Yet there has been much written by social and environmental advocates pointing out that many, if not most of this so-called "Green" marketing is unsubstantiated in terms of its actual benefit to the planet.  They cite lack of production knowledge by management and any adherence to a system of standardized metrics, practices and baselines.  Re:thought meets these standardization and accountability issues with our SEEDS Certification Program (Setting Efficient Environmental  Design Standards)which stays true to such time-tested methodologies as LEAN, Six-Sigma, Values Based Manufacturing (VBM) and FCP management styles.

The Re:thought SEEDS Certification Program provides powerful tools to anticipate, track and manage environmental change in your organization.  By shedding light on your generative production processes, these tools address such issues as the environmental, social and geographic footprint of your organization and how you can adapt your business operations to meet a new progressive sustainable model.  And your SEEDS Certification not only provides tools to achieve this sustainable model, it advertises to your clients your work and research in the building of a safer product. 

SEEDS tools and recognition- Your path to a successful, sustainable organization and planet!

 

Last Updated ( Sunday, 20 January 2008 )
 
99% of products called Green Washing
Written by Paul Quick   
Monday, 09 August 2004

According to Terra Choice, 99% of "green" products have false claims based upon "Six sins" developed by Terra Choice. 

Last Updated ( Saturday, 05 January 2008 )
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Green is Growing
Written by Paul Quick   
Monday, 09 August 2004

Purchasing power can change the marketplace.....quickly. AARP Services and Focalyst performed a survey that showed a large increase in consumers choosing to buy based upon the products "green" performance. These decisions also show very high brand loyalty.

Last Updated ( Tuesday, 22 January 2008 )
Read more...
 


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